The e-commerce website Boo.com is the mother of all dot com disasters. Backed by Goldman Sachs, J.P. Morgan, and the Benetton family, the online fashion store is developed with no project plan, no cost controls, and an enormous marketing budget. It culminates into a late-arriving, critically panned e-commerce website. Boo.com burns through $160 million before its liquidation in May 2000.
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